Curating strategic storytelling through integrated brand experiences across all touchpoints.
I’ve spent my life creating immersive brand experiences for some of the world’s most valuable brands; generating original, compelling concepts and executing them with refined strategic, creative and digital direction.
However, building anything relies on teamwork. Specialising in recognising talent, putting together teams, managing and growing creative departments. I specialise in branded digital experiences and interactive environments for global brands and agencies. I have led teams and projects across Automotive, fashion, lifestyle and tech. My work sits within the intersection of brand, art, design, storytelling and technology always resulting in ROI.
With over 20 years of experience in the industry and bringing a tone of knowledge to the table i’m here to get the best out of your creative team, budget and deadlines. I now consult buy the hour / day so helicopter me in on advanced creative concepts as a litmus test or sounding board at that all important stage in the creative / pitch process. Or we can kick of from scratch to unpack the creative across multiple briefs. Get in touch to join the dots…
Education, consultation & talks
I also have a passion for education, teaching and sharing my experience. Developing programmes, writing briefs and helping young talent take its first steps on the creative journey is something I have always considered important.
I tutor at the R.C.A., Judge for D&AD and on the board of governors at Ravensbourne University.
A purpose-built collective redefining the architecture of collaboration.
MASON is a framework for great thinking and better ideas. We assemble purpose-built teams to respond to creative and strategic challenges.
Throughout my career I have worked with people from all manner of disciplines and backgrounds. Sometimes, creative breakthroughs can come from unexpected sources. The Future Collective assembles teams from these diverse sources, producing pioneering thinking that has led to some monumental results.
Sustainability is the foundation of what I do.
Mason is building a responsible future through design, consultation and education. Increasingly, sustainability and environmental concerns are at the top of a brand’s considerations when planning activity. And if they aren’t, they should be.