Samsung asked JMW  to shoot a lifestyle peace for unpacked and for the launch of the s6 & S6 edge for Paris fashion week.

We happily obliged with a luxury, contemporary shoot that turned heads all over the fashion world. This is the look book that was created for the launch at George sanc Paris, art direction of the overall concept.

All photos where taken on the s6 & S6 edge to prove that it is the best camera on any mobile device in the world.

Some of the biggest names in fashion turned up to the launch and had a once in a lifetime experience immersed in fashion, design and Samsung’s latest products.