A global campaign was born across digital platforms to event to find young talent with creative minds across the globe.
Client’s objectives: To subtly raise awareness of the brand as a platform for self-expression and individuality by creating an interactive experience that was accessible to all.
The campaign: The Tailor worked with New Era to create ‘New Era Introducing’, a global design project to recognise and showcase the creative minds of tomorrow.
Initially rolled out across eight countries in EMEA, the project asked creative individuals aged 18+ to submit their original artwork online in order to win the chance to design a unique work of art using a blank 59FIFTY cap as their canvas.
The client says: “We should all be proud of developing and executing the most powerful brand building lifestyle project New Era has ever delivered across the globe”
Evaluation: Over 10,000 entries were received over just two weeks during the initial EMEA execution of the creative project. Videos on YouTube have received over 280,000 views and New Era Introducing now has its own YouTube channel. New Era Introducing is to be rolled out globally in 2012, starting in North America.