Creatively directing the Hyundai account at JMW we launched the new city car for main dealers across the UK. 100’s of dealers came from across Europe to meet and see the new range of cars that would be launched that year.
We revealed several cars that intern open up into Icity a city full of unexpected treasures and retail offerings. In the shape of key messages that where design features of the cars.
A confident contemporary approach was taken through to the designs of the sets and backdrops of the vehicles.