JMW worked with Samsung and one of the creative deployments in the calendar year is unpacked, for unpacked 2015 as creative director on the account my role as creative director across the account was to delivered creative across 3d architecture, exhibition, user experience, screen content, photography, film , animation even down to scripts digital interaction and even way finding!

It was the best unpacked so far and the client was over whelmed. With over 50 million hits online and 5500 attendees from the press across the world we managed to deliver the best unpacked to date.