ey to a successful Mission was our ability to host an immersive and engaging launch while placing the product features at the heart of the experience. Our creative execution involved linking the cameras benefits to existing exhibits in The Science Museum – intrinsically associating them with scientific and inventive firsts throughout history.

“From start to finish George P. Johnson were exceptional at meeting our requirements for our product launch event”.

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We focused on every detail and succeeded in creating an immersive experience on a limited budget; delivering brand engagement at all touchpoints. The iconic Science Museum was transformed into a Nikon brand experience with product USP’s highlighted by eye-catching ice sculptures.

Large screen reveals, insightful speeches and a night of entertainment all added to an event that captured the evolutionary story of Nikon’s new KeyMission cameras perfectly. Our mission had been a success. And now we are already busy focusing on the next one.

“We received excellent feedback, with guests blown away by the choice of venue. GPJ are truly experts in their field and we would highly recommend them to anyone looking to pull together an occasion to remember.”

Nina Fairfowl, Nikon Press Officer